eCommerce · Branding
Omnichannel e-commerce for New Business Group, a leading wholesale company: 3,000 SKUs synchronized with the warehouse management system, for a company with 20 years of experience, 5,000 active customers, and 20,000 items in its catalog.
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The main challenge was technical: synchronizing more than 20,000 items in real time between the existing warehouse management system and the new e-commerce platform, without disrupting the daily operations of the 5,000 active customers.
We designed a dedicated integration that keeps inventory, prices, and product listings in sync, along with a shopping experience tailored for both consumer and business audiences, featuring differentiated pricing and terms.
On the branding front, we updated the visual identity while preserving the company’s historical recognizability, adapting it to a more modern digital environment and bringing it in line with current e-commerce standards.
“Thedesignisclean,intuitive,andperfectlyinlinewithourbrand.Theylisten,makesuggestions,andbringuniqueprojectstolife.”
— Nbgshop.it
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