Did you know that Meta has launched a free hub to help you get ready for Christmas 2026?

Meta has launched the Holiday Insights Center: a free hub featuring market research, benchmarks, and a step-by-step guide designed specifically for small businesses, ahead of Christmas 2026.

The center compiles data from a Meta study of over 14,000 shoppers across 18 countries: 94% rely on content creators to decide what to buy during the holidays, and 57% say that creators’ content directly influences their purchases. Eighty-five percent of Meta app users have made an in-store purchase after seeing a product on social media, and 59% have messaged a company directly during the holiday season.

For an Italian small business, these numbers tell a simple story: those who are ready on Instagram and Facebook before the holidays capture a significant share of purchasing decisions—even those that ultimately result in in-store purchases. Meta’s guide, designed specifically for those with limited time and staff, recommends planning content, promotions, and responses to messages well in advance, rather than improvising in December.

Our team can help you build an editorial and advertising calendar for Christmas 2026, based on real data from your industry rather than a generic plan. If you want to be ready for the holidays, let’s start talking about it now.