Did you know that Google Search Console now separates AI-generated impressions from traditional ones?

Google Search Console has introduced a report that separates impressions generated by AI-powered search—such as AI Overviews, AI Mode, and Discover—from those of traditional search. Until now, this data was lumped together into a single figure, making it difficult to truly understand what was happening with your site’s traffic.

Early data collected by SEO professionals paints a clear picture: impressions generated by AI have grown by 49% over the past year, but the click-through rate plummets to 34.5% when your page appears in the top position of an AI Overview, rather than as a traditional link. In practice, your site may appear more often in search results but receive fewer actual visits.

For a company that invests in content and SEO, this changes how you interpret the results: a drop in clicks no longer automatically means a drop in visibility, and conversely, an increase in impressions no longer guarantees new leads. It’s important to look at these two metrics separately, rather than relying solely on total organic traffic to judge whether a page is performing well.

Our team can analyze your Search Console to determine how much of your traffic now depends on Google’s AI-powered answers, and what adjustments you should make to your content to remain visible in both worlds. If you’d like a clear breakdown of your data, reach out to us.