Did you know that starting July 1, Google Ads can automatically generate ads, targets, and landing pages for your campaigns?

In recent weeks, Google has updated the Google Ads Terms of Service: Starting July 1, the platform’s artificial intelligence can independently generate the target audience, ad copy, and even the landing pages for your campaigns, without you having to write or set them up manually.

In practice, if you use automated campaigns like Performance Max or the newer AI Max, the AI analyzes your website and products and builds ads, images, and the ideal audience on its own, testing various combinations to find the one that converts the most. It’s the same principle as having an assistant write a draft for you: fast, but it always needs to be proofread before publication.

For your business, this means one simple but important thing: the responsibility for ensuring everything is correct still lies with you, not with Google. If the AI lists the wrong price, promises something you no longer offer, or directs users to a page that no longer exists, your business is the one held accountable—including in terms of your reputation with customers. In the day-to-day management of your campaigns, it’s therefore essential to periodically check what the AI is actually publishing on your behalf—not just set it and forget it.

Our team can handle this verification for you: we periodically review the ads, audiences, and landing pages generated by the AI in your Google Ads campaigns to ensure everything aligns with your brand before a customer notices it first.